
photo: Dennis Branko
You might know Joey for dominating the background images of hundreds of 15 y/o girls on Hyves with pictures of his flamboyant Clubkids (rip) or as that guy never spotted without a flock of hotties. I know him as one of the nicest, most honest and hard working peeps around. Stylist, head of ‘gettin in’ and super connector Joey Elgersma on life, moving to Berlin and working for Bread & Butter.
Heej Joey, how are you? Hows life in Berlin?
“Life is butter in Berlin. I’m a very happy man. Extremely hectic for now just before my first show, which is going to be huge. I’m excited as Roger Rabbit on speed. Good to have you around this week.”
Nice! So how does one go from Clubkids to BBB within a 2 year time span?
“When the Amsterdam Clubkids were on their peak of happiness, tons of brands and magazines wanted to have an involvement. All of them came together at BBB. Each show we were working for a different brand, The BBB team always felt like a family. When i closed down the Clubkids project, suddenly Vans was there. I love the brand with all my heart but the big challenge was missing. Then BBB called and 3 months I was officially part of the family.”
What you think is your main strength when it comes to doing what you do?
“I dont know. I think you should ask the people I work(ed) with. But I don’t separate my private life with work. Its one. I’m always honest & just get my shit done. Jeff Staple tweeted last week: Pick a job you love and you never work a day in your life. That was on-point.”

So can you tell us something about the BBB tradeshow?
“I expect people to enjoy and have a nice experience in Sport & Street. Especially now that we are launching two new areas. The Boarding House (BBBH) is the new art house on the first floor, where we combine artists, collectors & smaller brands. The Playground (BBPG) is the outside space. A nice intimate park with a music stage, basketball court, skate obstacles, swimming pool, fleamarket, BBQ & special brand presentations.”
I’m kinda not there for business, sorry... What else is there to do?
“Just a few points: Taka Hayashi’s first exhibition in Europe, The Flexican, Jaziah and Cream music meeting the Paris based Pigalle boys at our blockparty at Hedi, all the traditional manufacturing and heritage brands, Swurdin doing good business and a lot of things to blog about.”
“It will be a sexy week, enjoy!”